EVALUATION OF USER EXPERIENCE OF MOBILE BANKING APPLICATIONS USING USER EXPERIENCE METHOD QUESTIONNAIRE (UEQ) AND HEURISTIC EVALUATION (HE)
Abstract
One of the largest banks in Indonesia managed by the government is Bank Rakyat Indonesia. BRI is one of the banking institutions that implements a mobile banking system. Issues and disruptions in usability of the application, as indicated by survey results from users, have been identified. This research aims to evaluate the capability of the BRImo application to provide a positive user experience. In this research testing, two methods are applied: User Experience Questionnaire and Heuristic Evaluation. The results of the benchmark UEQ questionnaire testing show scores on the attractiveness scale at 1.61, efficiency at 1.76, and stimulation at 1.52, categorized as good, while scores from the perspicuity scale at 1.72, dependability at 1.48, and novelty at 0.75 are considered above average. Issues identified by experts with the BRImo application have the potential to hinder users. Based on the severity level testing results of 10 aspects of the method, Aesthetic and Minimalist Design received a rating of 2 (two), with a score of 1.66, indicating a need for improvement with low priority.
Downloads
References
M. Camel, F. Ekonomi, P. M. Manajemen, U. S. Ratulangi, and R. Chandra, “Analisis Kinerja Keuangan Pt Bank Syariah Mandiri Analysis Of Financial Performance Pt Bank Syariah Mandiri And,” vol. 16, no. 02, pp. 2010–2016, 2016.
N. S. Tyagita Winaya Mukti, “The purpose of this research is to find similarities and differences of sharia bank and,” vol. 6, no. 6, pp. 1137–1152, 2019.
A. Yanuar, B. Heriyanto, M. Ranti, and A. Rojikun, “Pengaruh Komunikasi Interpersonal , Kualitas Pelayanan Customer Service Dan,” vol. 14, no. 2, pp. 258–277, 2021.
N. Khaira, H. M. Az-zahra, and A. N. Rusydi, “Analisis Pengalaman Pengguna pada Aplikasi Mobile Banking dengan Metode UX Curve ( Studi Kasus : BRI Mobile Banking ),” vol. 4, no. 3, pp. 1003–1012, 2020.
Alodiya Sifa Meiyantika and Yuniardi Rusdianto, “The Influence of Service Quality, Security, and Product Features on User Customer Satisfaction BRImo Application (Study of BRImo Application Users in Madiun Regency),” Formosa J. Multidiscip. Res., vol. 3, no. 3, pp. 225–236, 2024, doi: 10.55927/fjmr.v3i3.8582.
Q. Zhou et al., “Journal of Retailing and Consumer Services A study on factors affecting service quality and loyalty intention in mobile banking,” J. Retail. Consum. Serv., vol. 60, no. June 2020, p. 102424, 2021, doi: 10.1016/j.jretconser.2020.102424.
Z. Y. Pamungkas and A. Sudiarno, “Implementasi Model UTAUT (Unified Theory of Acceptance and Use of Technology) untuk Menganalisis Faktor- Faktor yang Mempengaruhi Penggunaan Aplikasi Brimo,” J. Teknol. Inf. dan Ilmu Komput., vol. 9, no. 3, pp. 569–578, 2022, doi: 10.25126/jtiik.2022936047.
O. Junanda and A. I. Alfresi, “BRI KCP Sudirman,” pp. 410–418, 2024.
Firdaus, D. Mulyanti, and B. S. Wiraputra, “Evaluasi Penggunaan Modul Interaktif Berdasarkan Penerimaan Dan Peningkatan Pengetahuan Pengguna,” Innov. J. Soc. Sci. Res., vol. 3, no. 2, pp. 1163–1170, 2023.
R. Dimas, B. Kurniawan, S. H. Wijoyo, and N. H. Wardani, “Evaluasi Usability Aplikasi MY JNE Dengan Metode User Experience Questionnaire ( UEQ ) Dan Heuristic Evaluation,” vol. 3, no. 6, 2019.
R. Yuwono, A. Wibowo, S. H. Wijoyo, and R. I. Rokhmawati, “Analisis Pengalaman Pengguna Pada Aplikasi Mobile Banking di Indonesia Dengan Menggunakan Usability a dan User Experience Questionnaire (UEQ) (Studi pada JakOne Mobile dan BCA Mobile),” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 3, no. 6, pp. 5666–5673, 2019.
T. K. Ahsyar, “Evaluasi Usability Sistem Informasi Akademik SIAM Menggunakan Metode Heuristic Evaluation,” no. November, pp. 163–170, 2019.
I. Díaz-oreiro, G. López, L. Quesada, and L. A. Guerrero, “Standardized Questionnaires for User Experience Evaluation : A Systematic Literature Review †,” no. October 2018, pp. 1–12, 2019, doi: 10.3390/proceedings2019031014.
B. Laugwitz, T. Held, and M. Schrepp, “Construction and evaluation of a user experience questionnaire,” Lect. Notes Comput. Sci. (including Subser. Lect. Notes Artif. Intell. Lect. Notes Bioinformatics), vol. 5298 LNCS, pp. 63–76, 2008, doi: 10.1007/978-3-540-89350-9_6.
U. Ependi, “System Usability Scale Vs Heuristic Evaluation : A Review,” vol. 10, no. 1, pp. 65–74, 2019.
Sugiyono, Metode penelitian kuantitatif, Cetakan 1. 2018.
A. N. Fatwa and S. Nafisah, “Evaluasi kebermanfaatan perpustakaan digital dengan pendekatan Usability Testing: Studi pada Perpustakaan Digital Fakultas Teknik Universitas Gajah Mada,” Al-Kuttab J. Kaji. Perpustakaan, Inf. dan Kearsipan, vol. 3, no. 1, pp. 12–21, 2021, doi: 10.24952/ktb.v3i1.3419.
J. Nielsen, L. A. Blatt, J. Bradford, and P. Brooks, “Usability Inspection,” pp. 413–414, 1994, doi: 10.1145/259963.260531.
A. Hinderks, M. Schrepp, F. José, D. Mayo, and M. J. Escalona, “Computer Standards & Interfaces Developing a UX KPI based on the user experience questionnaire,” Comput. Stand. Interfaces, vol. 65, no. January, pp. 38–44, 2019, doi: 10.1016/j.csi.2019.01.007.
M. Schrepp, A. Hinderks, and J. Thomaschewski, “Construction of a Benchmark for the User Experience Questionnaire ( UEQ ),” no. January, 2017, doi: 10.9781/ijimai.2017.445.
M. Salehudin, E. Nurbayani, R. Toba, J. Hm, R. Loa, and J. Ilir, “User Experience ( Ux ) Of Multimedia ; Program Of Auto Play Media Studio For Teacher Professional Education ( Ppg ) User Experience ( Ux ) Of Multimedia ; Program Of Auto Play Media Studio For Teacher Professional Education ( Ppg ) Introduction There Are ,” no. January, 2021, doi: 10.18860/abj.v5i2.8722.
G. Kleining and H. Witt, “Forum : Qualitative Social Research The Qualitative Heuristic Approach : A Methodology for Discovery in Psychology and the Social Sciences . Rediscovering the Method of Introspection as an Example 1 . What Qualitative Heuristics are 2 . Four Basic Rules t,” vol. 1, no. 1, 2000.
J. Nielsen, “Finding Usability Problems Through Heuristic Evaluation,” pp. 373–380, 1992.
R. Faticha, A. Aziza, and Y. T. Hidayat, “Analisa Usability Desain User Interface Pada Website,” vol. 13, no. 1, pp. 7–11, 2019.
M. A. Kushendriawan, H. B. Santoso, and M. Schrepp, “Evaluating User Experience of a Mobile Health Application Halodoc using User Experience Questionnaire and Usability Testing,” vol. 17, no. 1, pp. 58–71.
N. Sinta, L. Arini, D. Fitria, and R. Leandros, “ScienceDirect ScienceDirect User Experience Satisfaction Analysis of Customers on the BRI User Experience Satisfaction Analysis of Customers on the BRI Mobile Application Mobile Application ( BRImo ),” Procedia Comput. Sci., vol. 227, pp. 680–689, 2023, doi: 10.1016/j.procs.2023.10.572.
F. F. Alawiyah and D. S. Canta, “Evaluasi Pengalaman Pengguna Pada Aplikasi Shopee Menggunakan Metode User Experience Questionnaire ( UEQ ),” vol. 3, no. 4, pp. 344–350, 2022, doi: 10.47065/josh.v3i4.1574.
R. Siti, N. Putri, H. Tolle, and S. H. Wijoyo, “Analisis Pengalaman Pengguna Aplikasi Pemesanan Tiket Bioskop menggunakan User Experience Questionnaire ( UEQ ) dan Heuristic Evaluation ( HE ),” vol. 4, no. 4, pp. 1324–1332, 2020.
Copyright (c) 2024 Elzy Novianti, Tengku Khairil Ahsyar, Syaifullah Syaifullah, Mona Fronita
This work is licensed under a Creative Commons Attribution 4.0 International License.