[1]
A. C. Utomo, A. Handojo, and T. Octavia, “CUSTOMER LOYALTY SEGMENTATION IN ONLINE STORE USING LRFM AND MLRFM IN COMBINATION WITH RM K-MEANS ALGORITHM”, J. Tek. Inform. (JUTIF), vol. 5, no. 2, pp. 497-507, Apr. 2024.