Sinaga, S., Ananda , R. ., Karima, H. Q., & Tazuddin, A. M. (2025). Marketing Analysis of Shoe Products Using Principal Coordinates Analysis and K-Means Clustering Based on the Marketing Mix at Bintang Sepatu Purwokerto MSME. Jurnal Teknik Informatika (Jutif), 6(3), 1405–1418. https://doi.org/10.52436/1.jutif.2025.6.3.4687