Utomo, A.C., Handojo, A. and Octavia, T. 2024. CUSTOMER LOYALTY SEGMENTATION IN ONLINE STORE USING LRFM AND MLRFM IN COMBINATION WITH RM K-MEANS ALGORITHM. Jurnal Teknik Informatika (Jutif). 5, 2 (Apr. 2024), 497-507. DOI:https://doi.org/10.52436/1.jutif.2024.5.2.1497.