ANALYSIS OF THE LAPAK HIJAU BUSINESS MODEL IN THE SALE OF FURNITURE GOODS THROUGH THE E-COMMERCE PLATFORM

Alma Nisa Fakhriyyah; Ade Davy Wiranata

doi:10.52436/1.jutif.2024.5.4.2034

Alma Nisa Fakhriyyah Engineering Informatics(Faculty of Industrial Technology and Informatics, Universitas Muhammadiyyah Prof. Dr. Hamka, Indonesia
Ade Davy Wiranata Engineering Informatics(Faculty of Industrial Technology and Informatics, Universitas Muhammadiyyah Prof. Dr. Hamka, Indonesia

DOI: https://doi.org/10.52436/1.jutif.2024.5.4.2034

Keywords: Business Analysis, Business Model, E-Commerce, Furniture, Used Goods Sales

Abstract

The problems researched concern how Lapak Hijau can optimize its operations, increase customer accessibility, and maximize profits through the integration of second-hand furniture sales in an e-commerce environment including business model analysis in the context of second-hand furniture sales through an e-commerce platform. Lapak Hijau is a company engaged in buying used goods from various sources, including hotels, restaurants, and factories and reselling them at a higher price. This research aims to analyze Lapak Hijau's business model in the sale of used furniture through an e-commerce platform focusing on business model changes that allow integrating the sale of used furniture through an e-commerce platform. The research method combines business model analysis with a literature review on e-commerce and stock management to identify the optimal strategy for Lapak Hijau in integrating second-hand furniture sales in an e-commerce environment. The results of this research provide an in-depth insight into effective business strategies for Lapak Hijau in taking on the challenges and opportunities in the e-commerce era. The conclusion of this research will outline practical recommendations for Lapak Hijau and similar businesses in enhancing their success and growth in the digital environment.

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