IMPLEMENTATION OF BUSINESS TO CUSTOMERS IN ELECTRONIC-CUSTOMER RELATIONSHIP MANAGEMENT TO INCREASE ORDERS FOR ROSE NOODLE PRODUCTS WITH THE WEB

Yunita; Yessica  Siagian; Muhammad Ardiansyah  Sembiring

doi:10.20884/1.jutif.2022.3.2.183

Yunita Program Studi Sitem Informasi, Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Royal Kisaran, Indonesia
Yessica Siagian Program Studi Sitem Informasi, Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Royal Kisaran, Indonesia
Muhammad Ardiansyah Sembiring Program Studi Sitem Informasi, Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Royal Kisaran, Indonesia

DOI: https://doi.org/10.20884/1.jutif.2022.3.2.183

Keywords: B2C, E-CRM, Order Increaase, Web

Abstract

Noodles are a food requirement that is a favorite food by the people of Indonesia. Mie Mawar is one of the actors (MSMEs) engaged in the food business that provides yellow noodles or wet noodles without preservatives so that they are healthy for consumption which distinguishes them from other noodle businesses. In the last period, there has been instability in orders for Mie Mawar due to competitors and the marketing process which has been carried out only through word of mouth, so that information dissemination is limited, plus the Covid19. Reports of sales or orders on Mie Mawar still do manual bookkeeping so that it is possible for errors or recording errors to occur and even lose other important transaction files. Therefore Mie Mawar requires Electronic-Customer Relationship (E-CRM) in a strategy to increase the order of Mie Mawar which is more creative to provide solutions to existing problems. The system created will make it easier for customers to process noodle orders more efficiently in order to increase orders and profits for business people. By making three efforts in providing CRM strategies including strategies in Acquiring (Getting customers), Enchancing (Strengthening relationships), and Retaining (Maintaining Customers). With the implementation of E-CRM on Mie Mawar, there was an increase in orders of 51.23% in January 2022. It will continue to increase along with new customers at Mie Mawar.

Downloads

Download data is not yet available.

References

Nurhasanah, “Identifikasi Penggunaan Boraks Pada Mie Basah Yang Dijual Oleh Pedagang Pangsit Di Kota Kendari,” Politeknik Kesehatan Kendari, 2017.

T. W. S. Panjaitan, D. A. Rosida, and R. Widodo, “Aspek Mutu Dan Tingkat Kesukaan Konsumen Terhadap Produk Mie Basah Dengan Substitusi Tepung Porang,” Heuristic, vol. 14, no. 01, pp. 1–16, 2017, doi: 10.30996/he.v14i01.1040.

Y. Elva, N. Trisna, and R. Afira, “Customer Relationship Management (CRM) Untuk Pening-katan Penjualan Hasil UMKM Badan Usaha Milik Desa (BUM-DES),” J. Sci. Soc. Res., vol. 4, no. 3, p. 312, Oct. 2021, doi: 10.54314/jssr.v4i3.697.

I. Kholil, “Customer Relationship Management (CRM) Berbasis Web Untuk Meningkatkan Daya Saing Toko Online,” J. Pilar Nusa Mandiri, vol. 13, no. 1, pp. 43–48, 2017, doi: https://doi.org/10.33480/pilar.v13i1.145.

A. F. Sorengpati and B. D. Andah, “Rancangan E-CRM Dalam Upaya Meningkatkan Penjualan Pada PT . Digital Travel Indonesia,” J u r n a l I D E A L I S, vol. 2, no. 6, pp. 187–193, 2019.

B. D. Andah and W. William, “Penerapan Electronic Customer Relationship Management ( E-Crm ) Dalam Upaya Meningkatkan Pendapatan Penjualan Pada Pt . Cipta Aneka Buah,” I D E a L I S, vol. 3, no. 1, pp. 20–25, 2020, doi: https://doi.org/10.36080/idealis.v3i1.1467.

I. P. A. E. Pratama, Customer Relationship Management (CRM) Teori dan Praktek Berbasis Open Source, 1st ed. Bandung: Informatika Bandung, 2019.

W. Kenton, “Business-to-Consumer (B2C),” www.investopedia.com, 2021. https://www.investopedia.com/terms/b/btoc.asp (accessed Dec. 15, 2021).

A. Fitriana, “Pengaruh E-Marketing dan E-CRM terhadap Loyalitas Nasabah Menggunakan Internet Banking Bank Syariah Mandiri,” Creat. Inf. Technol. J., vol. 4, no. 4, p. 306, 2017, doi: 10.24076/citec.2017v4i4.124.

V. Rosalina and T. Nurhadiyan, “Pemodelan Electronic Customer Relationship Management ( E-Crm ) Pada Rumah Sakit,” J. PROSISKO, vol. 5, no. 2, pp. 1–5, 2018.

H. Nurmi, “Membangun Website Sistem Informasi Dinas Pariwisata,” Edik Inform., vol. 1, no. 2, pp. 1–6, 2017, doi: 10.22202/ei.2015.v1i2.1418.

Fahmewan and E. P. Agustini, “Perangkat Lunak Manajemen Proyek Pada Perumahan Township PT. Bukit Asam, TBK,” Bina Darma Conf. Comput. Sci., vol. 2, no. 2, pp. 324–330, 2020.

I. Tanjung and D. Sukrianto, “Perancangan Sistem Informasi Rekam Medis Terpadu Dalam Upaya Meningkatkan Pelayanan Rumah Sakit Jiwa Tampan Prov. Riau,” J. Intra-Tech, vol. 1 No 1, no. 1, pp. 43–54, 2017.

Y. Heriyanto, “Perancangan Sistem Informasi Rental Mobil Berbasis Web Pada PT.APM Rent Car,” J. Intra-Tech, vol. 2, no. 2, pp. 64–77, 2018.

E. B. Manjako and Suroto, “Sistem Informasi Penyelesaian Gangguan Odp Loss Maintenance Telkom Akses Berbasis Android,” Zo. Komput., vol. 10, no. 1, pp. 51–62, 2020, doi: http://dx.doi.org/10.37776/zk.v10i1.492.

A. Musrifah and E. Mutia, “Pembuatan Aplikasi Pengelolaan Proposal Di Unit Kegiatan Pengelola (Upk) Kecamatan Mande Berbasis Desktop,” Media J. Inform., vol. 9, no. 1, pp. 28–36, 2017, doi: https://doi.org/10.35194/mji.v9i1.243.

G. Zulfata, N. H. Wardani, and A. H. Brata, “Pengembangan Electronic Customer Relationship Management (E-CRM) Pada Toko Sepatu Aneka Sport Malang Dengan Metode Kerangka Kerja Dynamic CRM,” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 2, no. 4, pp. 1419–1427, 2018.

M. D. Irawan and S. A. Simargolang, “Implementasi E-Arsip Pada Program Studi Teknik Informatika,” J. Teknol. Inf., vol. 2, no. 1, p. 67, 2018, doi: 10.36294/jurti.v2i1.411.